Latino-owned Santana Snacks launches at Mother’s Market & Kitchen.

Bringing premium, Mexican American-inspired corn snacks made with organic ingredients and mucho amor to Southern California shelves.

 

SANTA ANA, Calif. (Oct. 8, 2025) — Santana Snacks, the premium snack brand rooted in Mexican American culture, is now available at all 11 Mother’s Market & Kitchen locations across Southern California. Inspired by nostalgic Mexican street snacks, Santana Snacks’ organic corn chips are made with just three clean ingredients, celebrating wellness and heritage one bite at a time.

 

“We’re elated to partner with Mother’s Market & Kitchen to showcase our authentic, flavor-forward snacks with wellness-minded communities,” said Victor Macias, founder of Santana Snacks. “We craft every chip with mucho amor, honoring our roots while aligning with Mother’s Market’s values of health, community, and ingredient transparency.”

 

This launch marks Santana Snacks’ first major retail partnership in Southern California. It is a meaningful step toward filling the gap for Latino-inspired snacks made with clean, premium ingredients. Each batch is crafted with non-GMO, organic stone-ground corn, expeller-pressed sunflower oil, and sea salt. Designed to meet a variety of dietary needs, Santana Snacks’ Sea Salt corn chips are gluten-free, vegan, and dairy-free.

 

“This isn’t just a win for our brand,” Macias adds. “It’s a moment for everyone who grew up with the sabor del barrio, from the paleteros to the fruterías. Seeing better-for-you options that reflect our cultura on store shelves means our stories are being told and celebrated.”

 

The launch comes amid growing demand for culturally authentic, health-conscious brands in grocery aisles. Studies show Hispanic-founded food brands are rapidly gaining shelf space as U.S. consumers crave more inclusive and flavorful options.

 

Santana Snacks delivers just that. A craveable, crunchy alternative to junk food, with flavors rooted in heritage. Or, as we like to say, amor at first crunch. The brand currently offers its Sea Salt variety, with Chile Limón and Salsa Verde flavors rolling out soon.

About Santana Snacks

Founded in 2023 by entrepreneur and Shark Tank alum Victor Macias, Santana Snacks is a premium, heritage-first snack brand rooted in Mexican American culture. Born in Santa Ana, California, the company celebrates nostalgic Latino flavors with clean, organic ingredients and mucho sabor. From the smell of abuelita’s arroz con leche to the sweet, sour, and spicy antojitos of childhood, Santana Snacks reimagines traditional snacks through a wellness lens — made with just three simple, organic ingredients and crafted con mucho amor. Launched in early 2025, Santana Snacks is now available in over 200 retailers across the U.S., including locations in Alaska and Puerto Rico. All products are MOSA-certified organic, vegan, gluten-free, and dairy-free. Learn more at SantanaSnacks.com, and share your snacks con sazón using #FuelYourFuego and #SantanaSnacks.

 

Media Contact:

Sarah Estapa

hola@santanasnacks.com