About Us
From Santa Ana con AMOR
Proudly founded in Santa Ana, California in 2003, Santana Snacks is a love letter to our Mexican and Chicano heritage. Inspired by our favorite childhood snacks — like spicy fruit cups, street corn or dorilocos — Santana Snacks is dedicated to creating PREMIUM, ready-to-eat snacks made with CLEAN, ORGANIC ingredients, authentic flavors, and mucho AMOR.
El Paletero.
El paletero is a cultural institution in Latino neighborhoods and the soul of our comunidad.
Growing up in L.A., we grew up to the sounds of ‘el paletero’ passing through our neighborhood with a variety of sweet and savory treats, from homemade paletas to flavorful chips with hot sauce and limón.
At Santana Snacks, the spirit of ‘el paletero’ lives through our commitment to bringing people together while celebrating foods and flavors that connect us to our heritage.
Raised by immigrants, rooted in passion for better foods.
Meet our founder, Victor Macias! Born and raised in Santa Ana, California to Mexican parents, Victor was raised with a deep connection to his culture. From the vibrant colors of murals celebrating the city’s Chicano roots to the bustle of street vendors and sounds of low riders playing doo-wops, Victor grew up in the comfort of a community that what of who they were and where they came from. And what brought everyone together was sharing the foods from our heritage.
Food is the heartbeat of our cultura. However, once Victor began his health journey, he realized the market for clean and health-conscious Latino snack foods was limited. Many of the foods and snacks he enjoyed as a child were plagued with sodium, refined sugars, chemicals, and GMO ingredients. A problem not only harming his own health but the health of his family, friends, and community.
With the help of his entrepreneurial experience (notably from the low-carb, keto-focused Nui cookies featured in Shark Tank), Victor’s vision of creating healthier and delicious health foods for nuestra comunidad came in the form of Santana Snacks. Ahora, every crunchy bite means more. It’s an acknowledgment of your worth — that you deserve better without leaving who you are behind.